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In 1936, Dale Carnegie penned How to Win Friends and Influence People. He wrote about the difference between being interested and being interesting. Many people want to tell you how interesting they are. True influence comes from being interested in others.

When it comes to content based marketing, guess what wins? It’s not sharing how interesting you are but associating with what your target audience is interested in.

Many businesses have great ideas, great educational info, and believe me when I tell you that it makes people feel good to see their content out there (I know I like seeing my work out there). And there’s nothing wrong with that. It’s great, but it’s not the best.