One of the most important tools that a small business can have in their toolbox is their email marketing software or service provider. Be sure to research the variety of packages available to you. In addition, review your short term as well as your long term goals so that your new software has the tools you will need to expand along with your growing business.
The Amazingly Virtual team has partnered with Constant Contact because we have found that the Email Plus product they offer has everything that a growing business needs to drive results for their business all in one affordable package.
Some of our favorites are:
Ability to schedule emails for the future, autoresponder capability, a full set of campaign templates, multiple log in options for your team members, event planning and registration tools, social sharing, image library, surveys, coupons and most importantly, free live and technical support and education. If a service provider does not provide live support, I RARELY do business with them, its that important.